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RUN FOR LUNCH is an app design and campaign.
For every kilometer that the user walks or runs, 10 cents is donated to the National School Lunch Fund to provide children with access/better school lunches.
The goal of the app was to motivate people to exercise and was targeted at a lower financial demographic. The idea is that children who do not have access to healthy foods in school usually come from these kinds of families and therefore the user will personally feel the impact.